Color Blocking with Hello Kitty & Friends

WEEK OF MARCH 24-28

TASK This week I worked on an exciting and highy anticipated Hello Kitty & Friends product drop.

PROCESS …

DESIGN SPOTLIGHT

• Figma helped me brainstorm quickly and visualize the color block animation

Contrast & Care Bears

WEEK OF FEB. 3-7

TASK This week I worked on another Care Bears campaign for new product drops. Our Care Bears creative always includes clouds, rainbows, and lots of color, but I wanted to switch things up. Rather than the usual soft pink and purple pastels, I opted for vibrant color and high contrast.

PROCESS During this campaign, I wanted to work on my visual contrast and work exclusively in Photoshop, instead of Canva, for more precision. I broke up the large cloud into multiple parts to layer the products into the cloud, and I discovered the most amazing cloud brushes I used to edit the background.

DESIGN SPOTLIGHT

• Photoshop cloud brushes

Spring Social Ads

WEEK OF MARCH 3-7

TASK This week I worked on social media ads for Spring. The inspo board for this task included fun florals and neutral rooms with shadows and natural lighting, so I had a strong sense of direction.

PROCESS I started by searching for floral backgrounds on Adobe Stock. I was hesitant to use images with platforms since getting the angle right can be tricky, but I trusted the process and adjusted them in Photoshop.. Thanks to my experimenting with the evergreen ads, I was able to tweak the brown room by recreating the wood floor to align with the table and, of course, some generative fill. I knew I wanted to incorporate more florals, so I created a few border frames. For the animations, I brought everything to life with a blooming flower effect and floating butterflies.

DESIGN SPOTLIGHT

• Photoshop’s Generative Fill & Warp helped me adjust backgrounds to the correct angle

• Canva’s Ink > Splotch helped me create a blooming flower effect

• Canva’s Custom Animation helped me bring the butterflies to life

Finally learned how to make a realistic shadow!

I love the subtle animations here.

Evergreen Ads & Realistic Shadows

WEEK OF JAN. 20-24

TASK This week I worked on new evergreen ads focusing on tables and mirrors. The task was definitely daunting at first because there was so much to do in so little time. The design direction was completely up to me, but I had to complete certain “types” of ads, like including a checklist and comparing and contrasting like the examples below.

PROCESS My personal objective during this campaign was to create realistic tables shadows, a major struggle of mine. In general, I find creating realistic shadows quite difficult at times and thought this was a good opportunity to learn something new. I researched tutorials and studied pictures on furniture websites until I felt confident to try it myself. After adding a typical drop shadow in Photoshop, I detached the layer, turned it into a smart object, and tried different options in the Blur Gallery. The reflection was the finishing touch that tied it all together.

DESIGN SPOTLIGHT

• Photoshop’s Blur Gallery > Path Blur helped me create realistic table shadows

Finally learned how to make a realistic shadow!

I love the subtle animations here.

Blog Post Title Two

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.