Disney Villains Reveal

OCTOBER 2025

Task ✏️

This week I worked on the marketing assets for the launch of our brand new Disney Villains collection. This was a very exciting project, but it was definitely crunch time. I had a tight deadline and much to do.

Process 👩🏻‍💻

Thankfully, I had just wrapped up a campaign with a similar look, so I was able to pull background assets and replicate a similar flow for awesome results in half the amount of time. 

Design Spotlight 🎨

• Photoshop, Harmonize – blended highlights and shadows into the scene

A Nightmare Worth Designing

SEPTEMBER 2025

Task ✏️

This week I worked on the marketing assets for the launch of our new Nightmare Before Christmas collection. I was given a mini moodboard to start with, and I jumped right in.

Process 👩🏻‍💻

With no lifestyle photography to work with, I set out to create a realistic scene from scratch. I built a dark, foggy atmosphere in Photoshop, but the first version felt flat. I asked ChatGPT for detailed feedback, which helped me refine the depth, enhance the spooky elements, and spotlight the products more effectively.

Design Spotlight 🎨

• Photoshop, Harmonize – blended highlights and shadows into the scene

• ChatGPT, Feedback – improved depth and overall realism by asking AI for feedback on my first iteration

Color Blocking with Hello Kitty & Friends

APRIL 2025

Task ✏️

This week I worked on the digital campaign for an exciting and highly anticipated Hello Kitty & Friends product drop.

Process 👩🏻‍💻

As soon I saw my assignment, I knew I wanted to animate the products using a grid and bright color backgrounds. I started in Figma to quickly test the animation concept, then recreated a classic Hello Kitty backdrop and refined the scene in Photoshop. This project was a lot of fun and I love how it turned out.

Design Spotlight 🎨

• Figma – tested my ideas quickly using animation features

Spring Social Ads

MARCH 2025

Task ✏️

This week I worked on social media ads for Spring. The inspo board for this task included fun florals and neutral rooms with shadows and natural lighting, so I had a strong sense of direction.

Process 👩🏻‍💻

I started by searching for floral backgrounds on Adobe Stock. I was hesitant to use images with platforms since getting the angle right can be tricky, but I trusted the process and adjusted them in Photoshop. Thanks to my experimenting with the evergreen ads, I was able to tweak the brown room by recreating the wood floor to align with the table and, of course, some generative fill. I knew I wanted to incorporate more florals, so I created a few border frames. For the animations, I brought everything to life with a blooming flower effect and floating butterflies.

Design Spotlight 🎨

• Photoshop, Generative Fill & Warp – adjusted backgrounds + platform angles
• Canva, Ink > Splotch Animation – created a blooming flower effect
• Canva, Custom Animation – added floating butterflies for movement and charm

Finally learned how to make a realistic shadow!

I love the subtle animations here.

Clouds & Care Bears

FEBRUARY 2025

Task ✏️

This week I worked on another Care Bears campaign for new product drops. Our Care Bears creative always includes clouds, rainbows, and lots of color, but I wanted to switch things up. Rather than the usual soft pink and purple pastels, I opted for vibrant color.

Process 👩🏻‍💻

During this campaign, I wanted to work on my visual contrast and work exclusively in Photoshop, instead of Canva, for more precision. I layered the products into a fluffy cloud image and used cloud brushes to blend everything into the background.

Design Spotlight 🎨

• Photoshop, Brushes – added clouds to the background

Evergreen Ads & Realistic Shadows

JANUARY 2025

Task ✏️

My task was to design checklist and split-screen evergreen ads focused on tables and mirrors.

Process 👩🏻‍💻

One of my personal goals this week was to finally master realistic table shadows. I often struggle with these, so I saw this as the perfect chance to push myself. I researched tutorials and studied pictures on furniture websites until I felt confident to try it myself. After adding a typical drop shadow in Photoshop, I detached the layer, turned it into a smart object, and tried different options in the Blur Gallery. The reflection was the finishing touch that tied it all together.

Design Spotlight 🎨

• Photoshop’s Blur Gallery > Path Blur – created realistic table shadows

Finally learned how to make a realistic shadow!

I love the subtle animations here.