Evergreen Ads & Realistic Shadows

WEEK OF JAN. 20-24

Task ✏️

My task was to design checklist and split-screen evergreen ads focused on tables and mirrors.

Process 👩🏻‍💻

One of my personal goals this week was to finally master realistic table shadows. I often struggle with these, so I saw this as the perfect chance to push myself. I researched tutorials and studied pictures on furniture websites until I felt confident to try it myself. After adding a typical drop shadow in Photoshop, I detached the layer, turned it into a smart object, and tried different options in the Blur Gallery. The reflection was the finishing touch that tied it all together.

Design Spotlight 🎨

• Photoshop’s Blur Gallery > Path Blur – created realistic table shadows

Finally learned how to make a realistic shadow!

I love the subtle animations here.