Clouds & Care Bears

WEEK OF FEB. 3-7

Task ✏️

This week I worked on another Care Bears campaign for new product drops. Our Care Bears creative always includes clouds, rainbows, and lots of color, but I wanted to switch things up. Rather than the usual soft pink and purple pastels, I opted for vibrant color.

Process 👩🏻‍💻

During this campaign, I wanted to work on my visual contrast and work exclusively in Photoshop, instead of Canva, for more precision. I layered the products into a fluffy cloud image and used cloud brushes to blend everything into the background.

Design Spotlight 🎨

• Photoshop, Brushes – added clouds to the background