A Nightmare Worth Designing

SEPTEMBER 2025

Task ✏️

This week I worked on the marketing assets for the launch of our new Nightmare Before Christmas collection. I was given a mini moodboard to start with, and I jumped right in.

Process 👩🏻‍💻

With no lifestyle photography to work with, I set out to create a realistic scene from scratch. I built a dark, foggy atmosphere in Photoshop, but the first version felt flat. I asked ChatGPT for detailed feedback, which helped me refine the depth, enhance the spooky elements, and spotlight the products more effectively.

Design Spotlight 🎨

• Photoshop, Harmonize – blended highlights and shadows into the scene

• ChatGPT, Feedback – improved depth and overall realism by asking AI for feedback on my first iteration